When a company tries to make the product or service significantly easier to obtain than the competition, it is trying to achieve ________ leadership as a source of differentiation.
A) service
B) image
C) price
D) personnel
E) convenience

Question

Quizplus · Accepted Answer

Convenience is the quality of being easily accessible or at hand. When a company tries to make its product or service significantly easier to obtain than the competition, it is making a convenience its source of differentiation. This can include features like 24/7 availability, multiple channels for purchase, or fast and efficient delivery options.

When a Company Tries to Make the Product or Service