In the context of positioning errors, when the claims made for the product or brand are not regarded as credible by consumers, it is called ________.
A) underpositioning
B) repositioning
C) doubtful positioning
D) fuzzy positioning
E) overpositioning

Question

Quizplus · Accepted Answer

When the claims made for the product or brand are not regarded as credible by consumers, it is called doubtful positioning. Underpositioning refers to a situation where the brand fails to communicate its unique benefits to the target market. Repositioning refers to changing the brand's position to address changing market conditions or to better meet the needs of consumers. Fuzzy positioning refers to a situation where the brand's positioning is unclear or confusing to consumers. Overpositioning refers to a situation where the brand's positioning is too narrow or limited and fails to communicate the full range of its benefits.

In the Context of Positioning Errors, When the Claims Made