Differentiated target marketing means that a company is ________.
A) offering different prices for different markets
B) developing different products for the same market
C) developing different value offerings for different targeted markets
D) using the push and pull strategy to differentiate markets
E) using a one-market strategy for different markets

Question

Quizplus · Accepted Answer

Differentiated target marketing involves developing different value offerings for different targeted markets. This means that the company is tailoring its products or services to different segments of the market based on their unique needs, preferences, and characteristics. This approach allows the company to better meet the needs of each target market and gain a competitive advantage. It does not necessarily involve offering different prices or developing different products for the same market, as these strategies may not be effective in all cases.

Differentiated Target Marketing Means That a Company Is ________