________ segmentation focuses on why people buy what they buy.
A) Benefits sought
B) Usage rate
C) Demographic
D) Social class
E) Occasion

Question

Quizplus · Accepted Answer

Benefits sought segmentation tries to understand the benefits or reasons why customers buy a particular product or service. It helps to create marketing strategies that appeal to the specific benefits desired by the target customer.

________ Segmentation Focuses on Why People Buy What They Buy