Michael believes that the only motorcycle anyone should ever buy is a Harley-Davidson. Whenever he sees the Harley Davidson logo on a product, he knows that product is a leader in the market. What source of differentiation has Harley Davidson achieved?
A) personnel
B) convenience
C) image
D) price
E) service

Question

Quizplus · Accepted Answer

Harley Davidson has achieved differentiation through creating a strong and unique image for their brand, which is evident in the loyalty and brand preference of consumers like Michael.

Michael Believes That the Only Motorcycle Anyone Should Ever Buy