Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ________ marketing.
A) concentrated target marketing
B) one-to-one marketing
C) differentiated marketing
D) undifferentiated marketing
E) shotgun marketing

Question

Quizplus · Accepted Answer

One-to-one marketing, also known as relationship marketing, involves developing close relationships with customers by delivering customized goods and services. This approach requires a deep understanding of customers' needs, preferences, and behaviors, and the ability to tailor products and services accordingly. Concentrated target marketing, differentiated marketing, and undifferentiated marketing do not necessarily involve building close relationships with individual customers. Shotgun marketing is a term sometimes used to describe a scattergun approach to marketing that lacks focus or targeting.

Firms That Develop Such Close Relationships with Customers That They