Once market segments have been defined and analyzed and target markets have been selected for development, the firm must turn its attention to creating, communicating, delivering, and exchanging offerings that have value to the target markets. This process is known as ________.
A) positioning
B) target marketing
C) niche marketing
D) outsourcing
E) selling

Question

Quizplus · Accepted Answer

Positioning involves creating, communicating, delivering, and exchanging offerings that have value to the target markets, distinguishing a brand or product in the customer's mind.

Once Market Segments Have Been Defined and Analyzed and Target