In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called ________.
A) repositioning
B) overpositioning
C) underpositioning
D) uninformed positioning
E) fuzzy positioning

Question

Quizplus · Accepted Answer

When consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is referred to as underpositioning. This means that the company has not effectively communicated its unique value proposition and has not differentiated itself from its competitors.

In the Context of Positioning Errors, When Consumers Have Only