HerboCare, a company that sells herbal soaps, has failed to increase its sales, as consumers could not understand how soaps made by HerboCare were different or better than other herbal soaps available in the market. In this scenario, HerboCare is suffering from the positioning error of ________.
A) underpositioning
B) doubtful positioning
C) overpositioning
D) confused positioning
E) repositioning

Question

Quizplus · Accepted Answer

Underpositioning occurs when a company fails to differentiate its product from competitors' products, leading to low sales. In this scenario, HerboCare has not been able to communicate the unique selling point of its herbal soaps, resulting in consumers not understanding how they are different or better than other herbal soaps available in the market. Therefore, HerboCare is suffering from underpositioning.

HerboCare, a Company That Sells Herbal Soaps, Has Failed to Increase