In analyzing the attractiveness of market segments, which of the following is NOT one of the most important variables?
A) segment size
B) growth potential
C) strategic fit with the firm's goals
D) location of the segment
E) competitive forces related to the segment

Question

Quizplus · Accepted Answer

While the location of the segment may have some impact on its attractiveness, it is not considered one of the most important variables in analyzing market segments. The other factors listed (segment size, growth potential, strategic fit with the firm's goals, and competitive forces related to the segment) are generally considered more critical in determining the potential of a given market segment.

In Analyzing the Attractiveness of Market Segments, Which of the Following