Positioning strategy is a process that often starts with ________, which help(s) develop a set of attributes for further analysis.
A) focus groups
B) surveys
C) case studies
D) panel research
E) interviews

Question

Quizplus · Accepted Answer

Focus groups are an effective way to gather qualitative data from a small group of people, allowing the researcher to explore the attitudes, perceptions, and behaviors of the target audience. This information can then be used to identify key attributes that can form the basis for the product's positioning strategy.

Positioning Strategy Is a Process That Often Starts with ________