Everyone in a target market falls into one of five groups based on their willingness to try the innovation, including innovators, early adopters, early majority, late majority, and laggards.

Question

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This is known as the diffusion of innovation theory and it categorizes a target market into five groups according to their willingness to try a new innovation – innovators, early adopters, early majority, late majority, and laggards.

Everyone in a Target Market Falls into One of Five