Today, many tangible products include aspects that impact the customer's satisfaction before and after the purchase. These aspects that complement the tangible features of a product are called ________.
A) physical aspects
B) core competencies
C) monetary characteristics
D) intangible characteristics
E) essential benefits

Question

Quizplus · Accepted Answer

Intangible characteristics refer to aspects that cannot be physically touched or seen, such as a customer's perception or experience of the product before and after purchase. These intangible characteristics can greatly impact a customer's satisfaction and loyalty to a brand or product.

Today, Many Tangible Products Include Aspects That Impact the Customer's