The most basic form of brand equity is ________.
A) perceived reliability
B) brand loyalty
C) brand association
D) perceptive quality
E) brand awareness

Question

Quizplus · Accepted Answer

Brand awareness is the most basic form of brand equity, as it refers to the level of familiarity consumers have with a brand. Without brand awareness, other forms of brand equity, such as brand loyalty or associations, cannot exist.

The Most Basic Form of Brand Equity Is ________