In an attempt to reduce product thefts in retail stores, companies include antitheft methodology, such as bar coding or magnetic stripes, in the package design that discourages shoplifting. Which of the following package objectives does this exemplify?
A) harmony
B) aesthetics
C) communication
D) protection
E) usage promotion

Question

Quizplus · Accepted Answer

The inclusion of antitheft methodology in package design falls under the package objective of protection, which aims to prevent product damage or theft.

In an Attempt to Reduce Product Thefts in Retail Stores