The marketing manager of Easy Peasy Vegetables is working on the package for a new line of self-steaming microwaveable vegetables. She wants the package to show a physically fit individual happily eating the product in order to connect the product to the customer. In this case, on which objective of packaging is the marketing manager focusing?
A) usage promotion
B) aesthetic
C) safety
D) harmony
E) protection

Question

Quizplus · Accepted Answer

The marketing manager is focusing on usage promotion, as she wants to connect the product to the customer by showing a physically fit individual happily eating the product.

The Marketing Manager of Easy Peasy Vegetables Is Working on the Package