Sales are usually low and there is risk the product will be rejected in the ________ stage of the product life cycle.
A) pre-production
B) introduction
C) maintenance
D) maturity
E) growth

Question

Quizplus · Accepted Answer

In the introduction stage of the product life cycle, sales are typically low as the product is just being introduced to the market, and there is a risk that the product may not be accepted by consumers.

Sales Are Usually Low and There Is Risk the Product