During the ________ step of the product development process, companies may develop new products internally by listening to employees or through research-and-development departments.
A) idea generation
B) product screening
C) product analysis
D) new product development
E) test marketing

Question

Quizplus · Accepted Answer

The idea generation step is where companies brainstorm and come up with new product ideas, which can involve internal suggestions from employees or formal research and development efforts.

During the ________ Step of the Product Development Process, Companies