Brand ________ is the value a company gets from the factors people associate with a particular brand name, such as emotions.
A) value
B) equity
C) loyalty
D) worth
E) preference

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand gains from its name recognition, and how consumers perceive and feel about the brand, which can influence their buying decisions.

Brand ________ Is the Value a Company Gets from the Factors