Tonja has never even ridden a motorcycle, but she recognizes the name Harley Davidson. Tonja demonstrates brand
A) value.
B) equity.
C) preference.
D) awareness.
E) insistence.

Question

Quizplus · Accepted Answer

Tonja's recognition of the Harley Davidson brand name, despite never having ridden a motorcycle, indicates brand awareness. Brand awareness refers to the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Tonja Has Never Even Ridden a Motorcycle, but She Recognizes