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International Advertising The Quik-Vac Vacuum Corporation Manufactures Small, Inexpensive Vacuum Cleaners That

Question 52

Multiple Choice

International Advertising
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following should most likely be considered before Quik-Vac representatives offer coupons for vacuum cleaners?


A) Quik-Vac batteries last four hours before needing re-charging.
B) They should determine the legality of such coupons in the target market.
C) Radio and television advertising can be costly in some markets.
D) Foreign intermediaries demand high fees for promoting products.

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