International Advertising
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following would most likely benefit Quik-Vac due to the firm's lack of experience in international markets?

Question

International Advertising 
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following would most likely benefit Quik-Vac due to the firm's lack of experience in international markets?

Quizplus · Accepted Answer

Hiring OgilvyOne Worldwide, a global advertising agency, would most likely benefit Quik-Vac due to the firm's lack of experience in international markets, as such an agency would have the expertise and knowledge to effectively introduce Quik-Vac's products to global consumers.

International Advertising The Quik-Vac Vacuum Corporation Manufactures Small, Inexpensive Vacuum Cleaners That