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Happy Pet Internationalization

Question 35

Multiple Choice

Happy Pet Internationalization
Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into foreign markets. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize.
-Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?


A) What does Happy Pet hope to gain from internationalizing its operations?
B) How are the domestic sales figures of Happy Pet's competitors?
C) What would be the best type of foreign business relationship for Happy Pet?
D) Where would be the best location for a Happy Pet product distribution center?

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