Happy Pet Internationalization
Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into foreign markets. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize.
-Which of the following should most likely be considered in determining whether Happy Pet is ready to internationalize?
A) Will internationalization coincide with Happy Pet's domestic Internet sales?
B) What demands will internationalization make on Happy Pet's financial resources?
C) How will Happy Pet managers determine which foreign market is appropriate?
D) Should Happy Pet relocate its corporate headquarters after internationalizing?
Correct Answer:
Verified
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