Question 1

Content analysis only utilizes nominal level data

Accepted Answer

Content analysis can utilize various levels of data, including nominal, ordinal, interval, and ratio, depending on the research objectives and the nature of the data being analyzed.

Question 2

The primary ethical concern with unobtrusive research is the issue of accuracy.

Accepted Answer

The primary ethical concern with unobtrusive research is not accuracy, but rather privacy and confidentiality. Unobtrusive research involves collecting data without directly interacting with participants or altering their environment, which can raise concerns about the potential invasion of their privacy. It is important for researchers to consider ethical guidelines and obtain consent from participants before conducting any form of research, including unobtrusive methods.

Question 3

How can unobtrusive online research be conducted? What special considerations need to be taken into account? What are the benefits and weaknesses of this modality?

Accepted Answer

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Question 4

Describe a study for which the analysis of existing statistics is the appropriate research method.What source would you use? What problems might you encounter,and how would you resolve them?

Accepted Answer

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Question 5

Since content analysis is unobtrusive,the very nature of observing the data will not have any effect on that data.

Accepted Answer

Content analysis is a method of studying and analyzing communication and other forms of textual material. It is unobtrusive because researchers don't interact with the people or situations being studied. The analysis is done through observation and examination of the material, which means that the data is not influenced by the presence of the researchers. Hence, the statement is true.

Question 6

The problem of inter-rater reliability is an issue when examining manifest content.

Accepted Answer

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Question 7

Studying public Facebook profiles using content analysis strategy would be considered unobtrusive online research

Accepted Answer

Content analysis of public Facebook profiles does not involve any direct contact or interaction with individuals or their personal information, making it an unobtrusive research method.

Question 8

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables for classifying units of analysis.

Accepted Answer

Content analysis involves categorizing and analyzing data based on predetermined variables or codes. It is important for the researcher to be able to identify and record meaningful variables in order to accurately classify units of analysis.

Question 9

The expansion of unobtrusive online research has required that new methods of analysis be developed.

Accepted Answer

With the increasing use of online research, new methods of analysis have been developed to minimize intrusion and respect participants' privacy.

Question 10

A researcher studying pages in a newspaper article would be determining units of observation,not units of analysis.

Accepted Answer

Units of observation refer to the individual entities being studied, in this case, the pages of a newspaper article. Units of analysis refer to the concepts or variables being measured within those entities. Therefore, in this scenario, the researcher is determining units of observation, not units of analysis.

Question 11

Alex is interested in studying cultural/attitudinal changes in country music over the last 20 years.How should he go about this task? Be sure to identify all the steps formulated in conducting the study.Also,discuss the advantages and disadvantages for the method you chose.

Accepted Answer

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Question 12

Describe a study for which content analysis is the appropriate research method.Discuss how you would use manifest and latent coding.Discuss the advantages and disadvantages of the two coding schemes.

Accepted Answer

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Question 13

Content analysis by definition never involves quantitative analysis.

Accepted Answer

Content analysis can involve both qualitative and quantitative analysis, depending on the research question and data being analyzed. Quantitative analysis can involve counting or categorizing specific aspects of the content, while qualitative analysis involves a more interpretive or thematic approach to understanding the content.

Question 14

Amy is interested in studying the physical and psychological effects on survivors of domestic violence.Identify the best sources for Amy,and describe the steps needed for Amy to conduct her study using unobtrusive methods.Discuss the advantages and disadvantages for the method you chose.

Accepted Answer

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Question 15

The concrete and clearly observable variables in content analysis is the manifest content.

Accepted Answer

Manifest content refers to the surface level, observable content in content analysis. It includes concrete variables such as words, phrases, themes, or images that can be easily identified and coded. Therefore, the statement is true.

Question 16

What is the difference between the unit of observation and the unit of analysis in content analysis? Give an example of a research study in which the two are different,and give an example of another study in which they are the same.

Accepted Answer

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Question 17

There are no ethical concerns when conducting unobtrusive research.

Accepted Answer

Unobtrusive research may still involve collecting and analyzing data from people without their knowledge or consent, especially if it involves the use of existing data or public behavior observation. Therefore, ethical concerns such as privacy, informed consent, deception, and potential harm should still be considered and addressed in unobtrusive research.

Quiz 11: Unobtrusive Research