Advertising is a controlled medium because
A) an organization determines when and where it will place its message.
B) public response can be monitored.
C) emotion does not influence message development.
D) placement is dependent on budgetary concerns.
E) the medium guarantees readership numbers.

Question

Quizplus · Accepted Answer

An organization controls the timing and placement of its message in advertising, making it a controlled medium.

Advertising Is a Controlled Medium Because