As part of a new product launch Quaker offers a coupon for a free box of cereal on its website. This is an example of a(n) _____________ strategy.
A) advertising.
B) public relations.
C) product placement.
D) publicity stunt.
E) promotion.

Question

Quizplus · Accepted Answer

Offering a coupon for a free box of cereal as part of a product launch is a promotional strategy aimed at increasing consumer interest and sales.

As Part of a New Product Launch Quaker Offers a Coupon