If Southwest Airlines offers a Groupon promotion for half-price fares,it must ensure that the number of allowable Groupon participants doesn't exceed the number of seats on the various flights in the promotion.It must also ensure that it has clearly stated the promotional guidelines online in the offer so consumers understand it fully.This relates to which of the following marketing management activities?
A)Strategic planning
B)Planning
C)Organizing
D)Implementation
E)Marketing control

Question

Quizplus · Accepted Answer

Implementation refers to putting marketing plans into action, which includes ensuring that promotional guidelines are clearly stated and that the number of participants does not exceed the number of available seats.

If Southwest Airlines Offers a Groupon Promotion for Half-Price Fares,it