Question 1

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Accepted Answer

With consumers increasingly buying products online, the distribution variable of the marketing mix is greatly impacted. Online purchasing has led to the rise of e-commerce platforms and the need for efficient and effective delivery systems, which are crucial aspects of distribution. This has forced businesses to adapt their distribution strategies to cater to the growing trend of online purchases.

Question 2

Which of the following is most likely to be an idea marketer?

Accepted Answer

The answer of Which of the following is most likely...

Question 3

Making modifications to packaging or brand names involves the ____ component of the marketing mix.

Accepted Answer

Packaging and brand names are part of the product component of the marketing mix.

Question 4

The marketing mix is built around the

Accepted Answer

The marketing mix is designed and built around the customer. All elements of the marketing mix, including product, price, place, and promotion, are determined according to the needs, preferences, and behaviors of the target customer.

Question 5

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

Accepted Answer

Inventory levels and storage costs are directly related to how a company distributes its products to its customers. It is important to manage inventory levels and storage costs to ensure efficient distribution and to minimize costs. Therefore, it is related to the distribution variable of the marketing mix.

Question 6

Kashi Heart to Heartᵀᴹ cereal is aimed at people concerned about their heart health.These people represent the Kashi

Accepted Answer

Kashi Heart to Heart cereal is aimed at a specific group of people - those concerned about their heart health. This group represents the target market, which is a specific segment of the overall market that a product is designed to appeal to. The marketing mix, marketing strategy, marketing tactics, and consumer advocates are all concepts related to the overall marketing approach, but they are not directly related to the specific target market of Kashi Heart to Heart cereal.

Question 7

A physical product you can touch is a(n)

Accepted Answer

A physical product that can be touched and felt is classified as a good.

Question 8

Which of the following companies is the best example of a service marketer?

Accepted Answer

FedEx is a company that primarily provides services, such as shipping and logistics, rather than tangible goods. This makes them a clear example of a service marketer. Sony, Abercrombie & Fitch, The Democratic Party, and General Electric all primarily market tangible products or ideas rather than services.

Question 9

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Accepted Answer

The distribution component of the marketing mix relates to how a business gets its products or services to its customers. In this case, changing the hours of operation would affect the distribution strategy of the business by changing when and how customers can access the service.

Question 10

The product variable of the marketing mix can include all of the following except

Accepted Answer

The product variable of the marketing mix does not include consumer perception of the product price. It primarily focuses on the physical product itself, including creation of brand names, development of product packaging, and warranty issues, as well as additional services like repair services. However, pricing is a part of the price variable in the marketing mix.

Question 11

The Church of the Latter Day Saints has used advertising for many years,airing a commercial TV spot that shows parents actively playing games with their children.The Church is using marketing to promote its

Accepted Answer

The Church of the Latter Day Saints is using advertising to promote its religious ideas and beliefs, rather than promoting goods, services, experiences, or production.

Question 12

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

Accepted Answer

The product element refers to the physical product or service being offered to the customer. Adding gel insoles would be a change in the product itself, therefore a change in the product element of the marketing mix.

Question 13

Mothers Against Drunk Driving (MADD)is a group that works to change attitudes and laws about driving under the influence of alcohol.MADD primarily markets

Accepted Answer

MADD's main goal is to change attitudes and laws about driving under the influence of alcohol, which is an idea that they are trying to promote. Thus, they market ideas rather than goods, services, political figures, or applications.

Question 14

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Accepted Answer

The application of mechanical and human efforts to provide intangible benefits suggests that we are talking about a service. Therefore, the correct answer is E) service.

Question 15

The three basic forms that a product can take are

Accepted Answer

The three basic forms that a product can take are services, ideas, and goods, as stated in option D. Markets, products, and images (option A) refer to aspects related to marketing and branding but do not reflect the form of a product. Brands, services, and tangibles (option C) are related to the types of products, but 'brands' is not considered a product form. Goods, ideas, and intangibles (option B) are similar to option D, but 'intangibles' is not a commonly used term in product description. Finally, option E (ideas, services, and things) is not a commonly used categorization of product forms.

Question 16

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

Accepted Answer

The decision to purchase his own fleet of trucks is directly related to the best way to distribute his products. It is a logistical decision that will impact the efficiency and cost-effectiveness of his operation. It is not a decision about which market to target or how to promote his business, nor is it related to the type of product he provides or which supplier to use.

Question 17

A commercial for the drink SunnyD explains how nutritious it is in comparison to other,more "sugary" drinks.While children under 12 are the most likely consumers of SunnyD,the commercial is aimed at mothers.These mothers represent SunnyD's

Accepted Answer

The commercial is aimed at mothers, who are likely the decision-makers when it comes to purchasing drinks for their households. Therefore, these mothers represent SunnyD's target market. The commercial is designed to appeal to them and convince them that SunnyD is a more nutritious option for their children than other, more sugary drinks.

Question 18

Distribution,price,promotion,and product are all elements of

Accepted Answer

The four elements mentioned - distribution, price, promotion, and product - are all part of the marketing mix, which refers to the various components that a company can manipulate in order to influence consumer behavior and achieve marketing goals. Therefore, the best choice is B, "the marketing mix."

Question 19

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product.What are the essential variables that the marketing manager combines?

Accepted Answer

The essential variables that the marketing manager combines are product, price, distribution, and promotion variables. These variables make up the marketing mix, which is the combination of factors that can be adjusted to achieve a desired marketing outcome. Product refers to the good or service being sold, while price refers to the amount of money charged for the product. Distribution refers to the channels used to get the product to the customer, and promotion refers to the marketing activities used to inform and persuade customers to purchase the product. These four variables must be combined in a way that satisfies customers' needs and wants.

Question 20

Marketing managers strive to develop a marketing mix that

Accepted Answer

The marketing mix should be developed in order to match the needs of the target market. This ensures that the marketing efforts are focused on the right audience and that the product, price, promotion, and place elements are designed to meet their specific needs and wants. While minimizing costs and matching competitors may be important considerations, they should not be the primary focus. Ultimately, the goal is to generate the highest level of sales, but this can only be achieved by addressing the needs of the target market.

Quiz 1: An Overview of Strategic Marketing