Question 1

The ability to obtain digital information is referred to as
A)accessibility.
B)addressability.
C)interactivity.
D)connectivity.
E)control.

Accepted Answer

Accessibility refers to the ability to access or obtain digital information. Addressability refers to the ability to direct content to specific individuals. Interactivity refers to the ability to engage with and respond to digital content. Connectivity refers to the ability to connect to digital networks or devices. Control refers to the ability to regulate or manipulate digital information. Out of these options, accessibility is most closely related to obtaining digital information.

Question 2

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network.This is an example of a
A)virtual reality.
B)podcast.
C)recruiting tool.
D)social network.
E)employment opportunity.

Accepted Answer

The website developed by Sam's Club allows employees to create a profile and connect with their co-workers, which makes it a social network. It is not a virtual reality, podcast, recruiting tool or employment opportunity site.

Question 3

The ability of a marketer to identify customers before they make a purchase is called
A)connectivity.
B)addressability.
C)interactivity.
D)accessibility.
E)control.

Accepted Answer

Addressability refers to the ability to identify and target specific individuals or groups of customers. This allows for more targeted and personalized marketing efforts. Connectivity refers to the ability to connect with customers through various channels, such as social media or email. Interactivity refers to the ability for customers to interact with a brand or product, such as through a website or app. Accessibility refers to the ease with which customers can access a product or service. Control refers to the ability for marketers to control the messaging and branding of their products or services.

Question 4

Coca-Cola entices consumers to their website through contests and games,but they cannot force people to visit their website due to the ____ characteristic of online media.
A)accessibility
B)control
C)interactivity
D)addressability
E)connectivity

Accepted Answer

Online media has a characteristic of control, meaning users have control over which websites they choose to visit and interact with. Coca-Cola may entice consumers, but they cannot force them to visit their website.

Question 5

Digital media such as blogs allow marketers to interact with prospective customers in
A)person.
B)an assertive manner.
C)a non-threatening environment.
D)real time.
E)friendly environment.

Accepted Answer

Digital media, specifically blogs, enable marketers to interact with prospective customers in real-time. This allows for a more immediate and responsive connection between the brand and its audience. The other choices (A) person, (B) assertive manner, (C) non-threatening environment, and (E) friendly environment are not necessarily exclusive to digital media and blogs.

Question 6

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.
A)Accessibility
B)Addressability
C)Interactivity
D)Connectivity
E)Control

Accepted Answer

The concept described in the question is the customers' ability to control the information they view and how they view it, which is represented in option E. Options A, B, C, and D are not suitable descriptions of the concept described.

Question 7

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)
A)application (app).
B)keypad function.
C)voice-activated system.
D)digital system.
E)interactivity.

Accepted Answer

The Home Depot iPhone icon is an application or app that performs a specific task, which is to match colors in photographs with the store's selection of carpets.

Question 8

Smart phones contain ____ that help consumers access more information about businesses.
A)treatments
B)digits
C)modulars
D)actions
E)applications

Accepted Answer

Smart phones contain applications (also known as apps) that can be downloaded to help consumers access more information about businesses.

Question 9

Walgreen's has set up a website that enables customers to converse with the company.This is an example of a(n)____ website.
A)accessible
B)controlled
C)linked
D)addressable
E)interactive

Accepted Answer

An interactive website allows customers to interact and engage with the company, which is exactly what Walgreen's website is doing by enabling conversations with customers.

Question 10

____ facilitates ____,as it enables customer engagement to facilitate product innovation.
A)Accessibility / customization
B)Addressability / relationship marketing
C)Accessibility / relationship marketing
D)Control / relationship marketing
E)Control / customization

Accepted Answer

Addressability facilitates relationship marketing by allowing businesses to identify and interact with customers, thus enhancing engagement and enabling product innovation through feedback and personalized experiences.

Question 11

____ involves the use of digital networks to provide linkages between information providers and users.
A)accessibility.
B)addressability.
C)interactivity.
D)connectivity.
E)control.

Accepted Answer

Connectivity refers to the use of digital networks to connect information providers and users. This includes the use of the internet and other digital technologies to allow users to access information and connect with others in real-time. Accessibility refers to the ease of access to information or services, addressability refers to the ability to uniquely identify digital devices or resources, interactivity refers to the ability to engage with content or applications, and control refers to the ability to manage or manipulate digital resources. While these concepts are related to connectivity, they do not fully capture the idea of using digital networks to link information providers and users.

Question 12

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as
A)Enterprise 2.0
B)Company Dynamics
C)Cutting-edge technology
D)Workplace Expansion
E)Employee 2.0

Accepted Answer

Enterprise 2.0 is the term used to describe the use of social media, blogs, and other cutting-edge technology to facilitate workplace communication and collaboration. This can include tools such as instant messaging, video conferencing, and web-based project management systems that allow employees to connect and work together no matter where they are located.

Question 13

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses
A)applications (apps)
B)widgets
C)cookies
D)speed dials
E)texts

Accepted Answer

Applications (apps) are specifically designed programs that can be downloaded to mobile devices to help consumers access more information about businesses. Widgets and cookies are also used in mobile technology but are not directly related to helping consumers access information about businesses. Speed dials and texts are not relevant to this context.

Question 14

Interactive links on websites can help advertising move away from being an intrusion to
A)attracting spectators.
B)being more accessible.
C)developing relationships.
D)providing the customer with control.
E)alluring the inactives.

Accepted Answer

Interactive links can help develop relationships by engaging users and creating a more personalized and interactive experience.

Question 15

A(n)____ channel provides the opportunity for a marketer to customize promotions.
A)accessible
B)controlled
C)marketing
D)linked
E)addressable

Accepted Answer

An addressable channel provides the ability to specifically target individual customers or segments with personalized messages or promotions. This allows for greater customization and relevance in marketing efforts.

Question 16

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.
A)selective
B)discriminating
C)pull
D)push
E)monopolistic

Accepted Answer

The term "pull" is often used to describe the Internet because users actively search and select which websites they want to view, rather than having content pushed to them like in traditional media. Selective and discriminating could be possible choices, but "pull" is more commonly used in this context. Push and monopolistic are not relevant to the question.

Question 17

____ are free online publicity that helps the company
A)Negative customer reviews
B)Company websites
C)Anti-company wikis
D)Positive customer reviews
E)Social technographics

Accepted Answer

Positive customer reviews are a form of free online publicity that can help a company by promoting positive word-of-mouth, boosting brand reputation and attracting new customers. Negative customer reviews can have the opposite effect and harm the company's image. Company websites and social technographics can also be beneficial for promoting the company, but they are not necessarily "free" as they require resources to create and maintain. Anti-company wikis, on the other hand, are specifically designed to harm the company and are not beneficial for publicity.

Question 18

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
A)Socialability.
B)Addressability.
C)Interactivity.
D)Accessibility.
E)Control.

Accepted Answer

Interactivity allows customers to interact with a company in response to its marketing communications, meaning they can express their needs and wants directly to the company. Socialability refers to the willingness of customers to share their experiences with a company on social media. Addressability refers to the ability of companies to identify customers and target them with personalized messages. Accessibility refers to the availability of a product or service to customers. Control refers to the ability of customers to customize their experiences with a company.

Question 19

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing
A)addressability.
B)social networking.
C)interactivity.
D)accessibility.
E)control.

Accepted Answer

By gathering information about a consumer before a purchase is made, JC Penney is practicing addressability, which involves the ability of a marketer to identify customers before they make a purchase or take action on a website. This allows for more personalized marketing efforts and targeted advertising.

Question 20

____ connects customers with marketers as well as other customers.
A)Accessibility
B)Addressability
C)Interactivity
D)Connectivity
E)Control

Accepted Answer

The term "connectivity" refers to the ability of customers to connect with each other, as well as with marketers, through various digital channels such as social media, email, and chat. This allows for a more collaborative and interactive relationship between customers and marketers, and helps to foster a sense of community around a brand or product.

Quiz 10: Digital Marketing and Social Networking

The ability to obtain digital information is referred to as

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network.This is an example of a

The ability of a marketer to identify customers before they make a purchase is called

Coca-Cola entices consumers to their website through contests and games,but they cannot force people to visit their website due to the ____ characteristic of online media.

Digital media such as blogs allow marketers to interact with prospective customers in

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

Smart phones contain ____ that help consumers access more information about businesses.

Walgreen's has set up a website that enables customers to converse with the company.This is an example of a(n) ____ website.

facilitates ,as it enables customer engagement to facilitate product innovation.

____ involves the use of digital networks to provide linkages between information providers and users.

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

Interactive links on websites can help advertising move away from being an intrusion to

A(n) ____ channel provides the opportunity for a marketer to customize promotions.

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

____ are free online publicity that helps the company

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing

____ connects customers with marketers as well as other customers.