Question 1

Lucas is planning a distribution strategy for his business.He is considering using direct marketing,direct selling,and automatic vending,which are all examples of ____ retailing.

Accepted Answer

Direct marketing, direct selling, and automatic vending are all examples of nonstore retailing, which refers to the selling of products outside of a traditional brick-and-mortar store. Nonstore retailing includes methods such as direct marketing, direct selling, vending machines, e-commerce, and more.

Question 2

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

Accepted Answer

The answer of When products are presented to television viewers,who...

Question 3

In the Sunday paper,Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Accepted Answer

This is an example of direct-response marketing because customers are able to make a purchase directly from the advertisement by filling out a form or calling a number, without the need for an intermediate step such as visiting a store or website.

Question 4

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

Accepted Answer

This is an example of television home shopping, where the customer watches a program showcasing products and orders them through a toll-free number.

Question 5

What type of retailing began with Montgomery Ward in the late 1800s?

Accepted Answer

Montgomery Ward is credited with pioneering the concept of mail-order catalogs in the late 1800s. This allowed customers to shop from the comfort of their homes and have their items delivered to them, which revolutionized retailing.

Question 6

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Accepted Answer

This is an example of a party plan, where a salesperson makes a presentation in a social setting and takes orders directly from the attendees.

Question 7

When a retailer advertises a product and makes it available for purchase through telephone or mail orders,the retailer is using

Accepted Answer

Direct-response marketing involves advertising a product and making it available for purchase through direct channels such as phone or mail orders.

Question 8

All of the following are types of direct marketing except

Accepted Answer

The answer of All of the following are types of...

Question 9

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Accepted Answer

Direct selling involves face-to-face sales presentations to consumers either at home or workplace. This method of marketing allows for a more personalized approach and can help build relationships between the seller and the customer. Direct selling is often associated with direct sales companies that use independent distributors, also known as consultants or representatives, to sell their products directly to consumers.

Question 10

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

Accepted Answer

The answer of Advo Systems is an organization that mails...

Question 11

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

Television home shopping allows for live demonstrations of the product which can help showcase its features and benefits, making it more attractive to potential customers. Online retailing does not offer the same level of capability to demonstrate the product.

Question 12

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

Accepted Answer

Chadwick's primarily uses catalog marketing to send product booklets to customers and allow them to place orders through various methods, including telephone, mail, and online.

Question 13

What is a potential disadvantage of direct selling?

Accepted Answer

Direct selling is often perceived as pushy and intrusive by some customers. This negative perception can make it challenging for salespeople to gain trust and build relationships with potential customers.

Question 14

Sophia is the new marketing manager for a new line of laptop,MP3,and smart phone accessories made by the company,Skull Candy.These accessories are trendy,colorful,and more expensive than others on the market .After considering the target market for the products,Sophia has decided not to use marketing-related activities conducted on the telephone,called _____,and instead use _____,a type of nonstore retailing.

Accepted Answer

Sophia has decided not to use telemarketing (marketing-related activities conducted on the telephone) due to the target market for the products. Instead, she has opted for vending, which is a type of nonstore retailing. Therefore, option C is the best choice.

Question 15

What is a potential disadvantage of direct selling?

Accepted Answer

Some customers may view direct selling in a negative light because of past negative experiences with direct sellers or a general distrust of salespeople. This can make it challenging for direct sellers to gain the trust and interest of potential customers.

Question 16

In order to justify direct-response marketing,a product really needs to be priced above

Accepted Answer

The answer of In order to justify direct-response marketing,a product...

Question 17

With respect to retailing,what is the "party plan"?

Accepted Answer

The "party plan" is a retail strategy where a consumer, acting as a host, invites friends to view merchandise in a group setting. A salesperson then demonstrates the products and takes orders from guests. This strategy is commonly used for products such as cosmetics, jewelry, and home goods. Option E is the only choice that accurately describes this retail strategy.

Question 18

Brad accesses Overstock.com's' site on the Internet and purchases a business laptop case.This is an example of

Accepted Answer

Brad's purchase from Overstock.com's website is an example of online retailing, as he was able to browse and purchase the item through the company's website without physically visiting a store or using a catalog.

Question 19

What is the most popular type of product sold through television home shopping?

Accepted Answer

Jewelry is often the most popular type of product sold through television home shopping due to its visual appeal and the ability to showcase its features effectively on TV.

Question 20

The three major types of nonstore retailing are

Accepted Answer

The three major types of nonstore retailing are direct marketing, direct selling, and automatic vending. These encompass a range of methods that allow businesses to sell products and services to customers without requiring a traditional retail storefront.

Quiz 16: Retailing, direct Marketing, and Wholesaling

Lucas is planning a distribution strategy for his business.He is considering using direct marketing,direct selling,and automatic vending,which are all examples of ____ retailing.

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

In the Sunday paper,Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

What type of retailing began with Montgomery Ward in the late 1800s?

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

When a retailer advertises a product and makes it available for purchase through telephone or mail orders,the retailer is using

All of the following are types of direct marketing except

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

What is a potential disadvantage of direct selling?

What is a potential disadvantage of direct selling?

In order to justify direct-response marketing,a product really needs to be priced above

With respect to retailing,what is the "party plan"?

Brad accesses Overstock.com's' site on the Internet and purchases a business laptop case.This is an example of

What is the most popular type of product sold through television home shopping?

The three major types of nonstore retailing are