Selling global products and using similar marketing techniques worldwide is an example of a
A)Transnational strategy.
B)International strategy.
C)Multidomestic strategy.
D)Regional strategy.

Question

Quizplus · Accepted Answer

Selling global products and using similar marketing techniques worldwide is an example of transnational strategy, which involves balancing global standardization and local adaptation. This strategy allows for economies of scale and a consistent brand image while also catering to local markets. International strategy focuses on exporting products with little to no customization, multidomestic strategy involves adapting products and marketing strategies to each individual market, and regional strategy is focused on specific regions or countries rather than a global approach.

Selling Global Products and Using Similar Marketing Techniques Worldwide Is