Using intermediaries or go-between firms to provide the knowledge and contacts necessary to sell overseas is usually associated with
A)Direct exporting.
B)Franchising.
C)Indirect exporting.
D)Licensing.

Question

Quizplus · Accepted Answer

Indirect exporting involves using intermediaries or go-between firms to facilitate the export process. They provide the knowledge and contacts necessary to sell overseas, which can include agents, trading companies, or export management companies. Direct exporting involves selling products directly to customers in foreign markets, while licensing and franchising involve granting others the right to use one's intellectual property or business model, respectively.

Using Intermediaries or Go-Between Firms to Provide the Knowledge and Contacts