When deciding on an entry-mode strategy,cultural distance is
A)The physical distance between two countries.
B)Not the distance between an organization's culture and the local national culture.
C)Similar to the geographic distance.
D)None of the above

Question

Quizplus · Accepted Answer

Cultural distance refers to the difference in cultural values, practices, and norms between two entities, such as countries or organizations. It is not merely about physical or geographic distance, nor is it solely about the difference between an organization's culture and the local national culture.

When Deciding on an Entry-Mode Strategy,cultural Distance Is