How many benchmark criteria for social marketing does Lefebvre et al.'s (1988) framework employ?

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understand the social marketing benchmark criteria. Lefebvre et al.'s (1988) framework employs eight criteria: consumer orientation, formative research, audience analysis and segmentation, voluntary exchange, marketing mix, channel analysis, process tracking and marketing management (refer to figure 14.4).

How Many Benchmark Criteria for Social Marketing Does Lefebvre Et