Which of the following marketing efforts is not an example of a social marketing campaign?
A) A fast food company donates a large sum of money to build a new children's ward for a local hospital.
B) An anti-domestic violence campaign focuses on providing ways for those who are being abused to seek help.
C) A drink driving campaign targets middle aged city-based male drinkers by using a billboard. campaign which emphasises the positive outcomes of choosing to use alternative transport options such as dial-a-driver.
D) A public health campaign encourages breast feeding mothers within socially disadvantaged rural communities in a certain country to continue breastfeeding for at least 6 months of their baby's life.
E) A regional council conducts a marketing campaign designed to change the rubbish disposal behaviour of its population by providing a reward program.
Correct Answer:
Verified
Q4: Which of the following marketing efforts is
Q5: Of the various leading authors who have
Q6: In general, social marketing practitioners and researchers
Q7: The 4 C's tool box stands for?
A)
Q8: In 2012 Jeff French conducted a global
Q10: According to the results of a global
Q11: According to results of a global consensus
Q12: A Queensland University of Technology pilot study
Q13: How many benchmark criteria for social marketing
Q14: Why are frameworks important in social marketing?
A)
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