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Which of the Following Marketing Efforts Is an Example of a Social

Question 4

Multiple Choice

Which of the following marketing efforts is an example of a social marketing campaign?


A) An anti-smoking campaign targets pregnant women by advertising the benefits of a smoke-free pregnancy.
B) A marketing effort is designed to increase the consumption of fruits and vegetables amongst school aged children.
C) Bill boards showing anti-speeding messages are placed on rural areas to curb the rate of rural road traffic deaths.
D) A public health campaign encourages university students to not drink and drive by providing taxi discount vouchers.
E) All of these options.

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