Which of the following comments about exchange in social marketing campaigns is incorrect?
A) Exchange hardly ever occurs in social marketing campaigns.
B) Exchange can be difficult to detect in some social marketing campaigns but is there nonetheless.
C) The benefits of an exchange may be short or long term.
D) The target audience does not always have to exchange money.
E) Understanding what is competing with the desired behaviour aim of an intervention can provide valuable insight into the nature of the exchange.
Correct Answer:
Verified
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