A sustained advertising campaign in the United Kingdom aimed at creating a common understanding that drinking and driving is social unacceptable had the result of slowly bringing down the road toll figures related to drink-drive crashes. What is the nature of the exchange?

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understand the social marketing benchmark criteria. For an exchange to occur something needs to be given up simultaneously to get a direct benefit and over time, performing an exchange or multiple exchanges is expected to lead to a desired outcome.

A Sustained Advertising Campaign in the United Kingdom Aimed at Creating