Which of the Following Statements About Downstream, Midstream and Upstream

Which of the following statements about downstream, midstream and upstream social marketing campaigns is incorrect?

A) Downstream, midstream and upstream social marketing campaigns each target different audiences.
B) To be comprehensive, a social marketing campaign should use all three approaches (that is, downstream, midstream and upstream) .
C) Upstream social marketing recognises that individuals should not be left with the whole responsibility for their behaviour.
D) Midstream social marketing campaigns target change at the collective level.
E) Downstream social marketing campaigns are concerned with involuntary behaviour change in individuals.