Social marketing comprises of both voluntary and involuntary behaviour.

Name: Social marketing comprises of both voluntary and involuntary behaviour.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

distinguish between social marketing, social advertising and other forms of marketing. Donovan argues that commercial marketing does not always involve only voluntary behaviour; therefore, social marketing should not either. Donovan cites marketers who negotiate exclusive merchandising rights to sponsored events as an example.

Social Marketing Comprises of Both Voluntary and Involuntary Behaviour