The ethical standards expected of businesses vary between countries. This is due to variations in which country-specific macro-environmental factor?

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discuss the political, economic, sociocultural, technological and legal forces at play in international markets. Variations in ethical standards between countries are due to differences in sociocultural factors. For example, in some parts of Asia, facilitating payments are expected in the course of doing business, whereas such payments would be considered bribes, and therefore unethical, in Australia or New Zealand.

The Ethical Standards Expected of Businesses Vary Between Countries