Roogenic, an Australian producer of native bush foods and tea has recently expanded to Singapore and Japan. They have recently decided to further their expansion to the USA after screening the market. What do you think Roogenic considers in their screening process?

Question

Quizplus · Accepted Answer

Understand why and how organisations internationalise. Screening of markets using secondary data to generate a short list of countries to consider. A range of factors can be used in this market screening stage (see stage 1 of table 13.7).

Roogenic, an Australian Producer of Native Bush Foods and Tea