Function of Beauty is a new online retailer that specialises in customisable hair care. They realise that many potential customers will experience feelings of uncertainty before engaging his services. In order to minimise these feeling, Function of Beauty could use:

Question

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describe how to develop and manage an effective marketing mix based on the unique characteristics of services. Tangible cues such as logos, staff uniforms or décor serve as both a promise and a reminder of the otherwise intangible service. Service guarantees offer the potential customer a course of redress should the service disappoint, while testimonials provide potential customers with the confidence that others have been happy with the service. Finally, positive word-of-mouth, particularly online, can also reduce consumers' uncertainty.

Function of Beauty Is a New Online Retailer That Specialises