Which of the following could potentially reduce the heterogeneous nature of a service product?

Question

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describe how to develop and manage an effective marketing mix based on the unique characteristics of services. Service marketers can implement key strategies to achieve a reasonably consistent level of quality. These strategies include developing and using new technology and machinery, e.g. ATM machines provide the same service to a user every time, while electronic scanners at supermarket checkouts have improved service speed and accuracy. Staff training in effectively implementing service delivery systems and managing customer expectations may also reduce the heterogeneity of a service product.

Which of the Following Could Potentially Reduce the Heterogeneous Nature