John is a 35 year old, working full-time as a builder, earning roughly $90,000 per year. John's demographic characteristics would be best described as a(n) ___________ influence on his behaviour as a consumer
A) situational
B) group
C) individual
D) cultural
E) social

Question

Quizplus · Accepted Answer

explain why marketers require a thorough understanding of consumer behaviour and its major influences. Demographic characteristics such as age, occupation and income are an individual influence on a person's behaviour as a consumer (see figure 4.1).

John Is a 35 Year Old, Working Full-Time as a Builder