While shopping for a pair of jeans, you ask your friend "how do I look in these?" This influence on your purchasing decision is a:
A) physical.
B) personal influence.
C) social influence.
D) motivational influence.

Question

Quizplus · Accepted Answer

explain why marketers require a thorough understanding of consumer behaviour and its major influences. The interactions with others at the time the purchase decision is made are known as social situational influences.

While Shopping for a Pair of Jeans, You Ask Your