Reactive change can be incremental or radical. What company's share price fell 50 percent in 6 months after the CEO attempted to make a radical reactive change instead of radical incremental change?
A) Prudential
B) Citibank
C) AT&T
D) P&G

Question

Quizplus · Accepted Answer

P&G's share price fell significantly after the CEO attempted to make a radical reactive change, which was not well received by the market or the company's stakeholders. This illustrates the risks associated with attempting large-scale changes too rapidly without sufficient incremental steps.

Reactive Change Can Be Incremental or Radical