Question 1

U.S. citizens aged 55 or older represent 40 percent of the total U.S. population.

Accepted Answer

As of the latest data, U.S. citizens aged 55 or older do not represent 40 percent of the total U.S. population; the percentage is lower. The U.S. Census Bureau provides age distribution data, and while the population is aging, those 55 and older make up a significant but smaller proportion than 40 percent of the total population.

Question 2

Sean is a college student and was born in 1985. To which generation does Sean belong?
A) Baby Boom
B) Generation X
C) Generation Y
D) Generation Z
E) Mature Generation

Accepted Answer

Sean, born in 1985, belongs to Generation Y, also known as Millennials, which typically includes those born between the early 1980s and the mid-1990s to early 2000s.

Question 3

Sites such as MySpace and Facebook are known as ____ sites.
A) social networking
B) pop-up
C) shopping
D) entertainment
E) focused

Accepted Answer

Sites like MySpace and Facebook are categorized as social networking sites because they are platforms where individuals can connect, share, and communicate with others, forming a network of social interactions.

Question 4

For innovations that are not perceived by consumers as compatible with their lifestyle, a strategy for overcoming this involves heavy ____.
A) sales promotion
B) personal selling
C) public relations
D) trade promotions
E) advertising

Accepted Answer

Advertising is a form of mass communication used to promote products or services. It can be used to create awareness, build brand loyalty, and drive sales. When a product is not perceived as compatible with consumers' lifestyles, advertising can be used to educate them about the product's benefits and how it can fit into their lives.

Question 5

Historically, the outdoor industry has relied on information provided by ____ for audience measurement.
A) Nielsen Media Research
B) Mediamark
C) The Traffic Audit Bureau
D) Buzzone Research
E) Starch Media Research

Accepted Answer

The Traffic Audit Bureau (TAB) has historically been the primary organization providing audience measurement for the outdoor advertising industry.

Question 6

____ is developing ways to determine the demographic characteristics of outdoor audiences.
A) Mediamark Research Company
B) Nielsen Media Research
C) Buzzone Research
D) Starch Media Research
E) New Media Research

Accepted Answer

Nielsen Media Research is known for its work in audience measurement and has been involved in developing methods to determine the demographic characteristics of various audiences, including outdoor audiences.

Question 7

Users of yellow pages have household incomes of approximately ____.
A) $25,000 to $30,000
B) $30,000 to $35,000
C) $35,000 to $40,000
D) $40,000 to $50,000
E) $60,000 or more

Accepted Answer

Yellow pages users typically have household incomes of $60,000 or more, as they are often used by individuals seeking professional services and businesses, which tend to have higher income brackets.

Question 8

Zones where wireless Internet connection is possible are referred to as hot spots.

Accepted Answer

Hot spots are areas where wireless Internet access is provided, allowing devices to connect to the Internet without the need for physical cables.

Question 9

____ is simply the use of the Internet for sending commercial messages to recipients.
A) Web-mail advertising
B) Search engine advertising
C) E-mail advertising
D) Click-through advertising
E) Action advertising

Accepted Answer

E-mail advertising is the correct term for sending commercial messages to recipients over the Internet. It involves sending out emails to a list of potential or current customers to promote products or services.

Question 10

The fastest growing form of Internet advertising is ____.
A) blogging
B) search engine advertising
C) rich media advertising
D) e-mail advertising
E) wireless e-mail advertising

Accepted Answer

Search engine advertising has become the fastest growing form of Internet advertising due to its effectiveness in targeting potential customers based on their search queries, making it highly efficient and scalable.

Question 11

Which of the following is a prominent Internet company that advertisers can use for targeting their ads?
A) Mediamark
B) Simmons
C) Nielsen
D) DoubleClick
E) Arbitron

Accepted Answer

DoubleClick is a subsidiary of Google known for developing and providing Internet ad serving services, making it a prominent platform for advertisers to target their ads.

Question 12

An exemplar is a specimen or model of a particular concept or idea.

Accepted Answer

An exemplar serves as a typical example or model of a concept, idea, or category, illustrating its characteristics or qualities.

Question 13

Evelyn is the advertising director of a chain of health clubs. She is putting together an advertisement, and she wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to ____.
A) repeat the ad on multiple occasions
B) use loud music
C) use celebrities
D) use colorful ads
E) employ verbal framing

Accepted Answer

Repeating the ad on multiple occasions enhances the consumers' opportunity to encode information by increasing exposure, which can improve memory and recognition of the advertisement.

Question 14

Message strategies and decisions most often are the joint enterprise of the companies that advertise and their advertising agencies.

Accepted Answer

Advertising strategies and decisions are typically a collaborative effort between the companies that want to advertise their products or services and their advertising agencies. The agencies bring expertise in market research, creative design, and media planning, while the companies provide insights into their products, target markets, and overall marketing objectives.

Quiz 1: Targeting, Internet Advertising, Signage and Point-Of-Purchase Communications and Facilitating the Success of New Brands

U.S. citizens aged 55 or older represent 40 percent of the total U.S. population.

Sean is a college student and was born in 1985. To which generation does Sean belong?

Sites such as MySpace and Facebook are known as ____ sites.

For innovations that are not perceived by consumers as compatible with their lifestyle, a strategy for overcoming this involves heavy ____.

Historically, the outdoor industry has relied on information provided by ____ for audience measurement.

____ is developing ways to determine the demographic characteristics of outdoor audiences.

Users of yellow pages have household incomes of approximately ____.

Zones where wireless Internet connection is possible are referred to as hot spots.

____ is simply the use of the Internet for sending commercial messages to recipients.

The fastest growing form of Internet advertising is ____.

Which of the following is a prominent Internet company that advertisers can use for targeting their ads?

An exemplar is a specimen or model of a particular concept or idea.

Evelyn is the advertising director of a chain of health clubs. She is putting together an advertisement, and she wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to ____.

Message strategies and decisions most often are the joint enterprise of the companies that advertise and their advertising agencies.