Within the retail environment, the first task a product package has to accomplish is to
A) protect the product
B) attract the shopper's attention
C) offer some type of incentive to encourage the shopper to purchase it
D) provide an easy display situation for the retailer
Correct Answer:
Verified
Q163: The consumer promotion that involves placing branded
Q164: Companies use the product placement consumer promotion
Q165: Studies by the Point-of-Purchase Advertising Institute (POPAI)
Q166: Point-of-purchase displays generate anywhere from 2 to
Q167: The most effective point-of-purchase displays are those
Q169: Expenditures used by manufacturers and other members
Q170: Trade promotions have grown from $8 billion
Q171: In 1990, trade promotions accounted for 35
Q172: For manufacturers, the overarching goal of trade
Q173: From a manufacturer's perspective, trade promotions goals
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